Ad networks collect and combine information about potential advertisers and then place it for potential publishers who are providing advertising space. Advertising Networks count thousands of traffic sources and are in great demand on the market today.
All ad sources are usually classified by the ad verticals, sizes and geolocations. Both for publishers and advertisers, they are known as advertising inventory.
Inventory of the advertising space (inventory of publishers) can include mobile, email, YouTube or desktop advertising space, etc. Usually this place is taken by advertisers who create networks based on the available publishers. All advertising is safely stored on the ad network server and then distributed to publishers.
User acquisition via advertising networks seems easy! In reality, the advertising space is full of iceberg, pitfalls, and surprises. Advertising networks should be aware of the traffic quality and available volumes. To engage potential customers, they should be careful about all traffic sources and responsible for the publishers. A reputable ad network is struggling with scam and fraud like bot installs.
If we take standard tools, AdSense is probably the biggest advertising network of the existing. But it leaves a large part of the work to the users themselves. On the other hand, smaller and Specialized Ad Networks provide their own support team and bidding services, targeting, analytics, and optimization.
With the evolution of the Internet, promotion methods are also developing. Today’s market introduces the new form, which is gradually replacing the old system. It is called DSP, a self-serve or automated purchase system.
DSP platform is the everlasting form of the dynamic market, where you can choose the bids, individual impressions or clicks, instead of buying the whole traffic. These platforms are also linked to ad exchanges, where advertisers place their inventory.
Most ad networks start offering the same services or switching to a new model. This system allows for a more flexible advertising strategies, compared with the typical ad network. Of course, our team seeks to monitor and consider the market needs and changes.
Modern ad networks are developing their own self-serve advertising system with which covers the ultimate needs of adverts and publishers, so keep track to be the first to join mobile ad network system.
Digital99 is also Best Developing Agency its own self-serve advertising system providing publishers and advertisers a convenient way to set up their advertising campaigns and track performance. Keep track of mobile advertising news and be the first to join the new ad system!
Ad networks today
Ad networks today The evolution of ad networks gave birth to a new ad tech player, the ad exchange, which offers greater transparency and targeting capabilities. Ad exchanges use real-time bidding (RTB) technology to auction off unsold inventory to multiple platforms. The RTB approach helps publishers earn the best price possible for every impression, as market competition determines the rate. To navigate the marketplace and determine the most cost-effective way to buy ad space, many advertisers and agencies work with demand-side platforms (DSPs). DSPs use data and artificial intelligence to determine which inventory to bid for on behalf of the buyer. Digital advertising has evolved from a manual and cumbersome process to a sophisticated marketplace that now surpasses TV advertising in spend! Ad networks play a crucial role in the buying and selling of digital ad space, and competition and new technology continue to drive advancements in their capabilities, as well as in the industry at large.