Best Mobile App Marketing Strategy 2021

Best Mobile App Marketing Strategy For Your Business 2021

Mobile App Marketing Considering the excessive penetrations within the smartphone business over time, folks at the moment are in a position to seek something simply by a faucet! This stated, there are Apps for all the things obtainable as we speak. For instance, there isn’t any have to go on the website to buy on-line for attire or residence furnishing; you possibly can choose from a variety of such eCommerce apps and store them on-line from the comfort of your house.

Having an app for your enterprise is the second step everybody ought to take after launching their websites. You can do that by hiring freelancers or a knowledgeable cellular Mobile App Marketing improvement company in Delhi.

You will need to have learn a number of articles which outline new and superior methods you could execute for your enterprise. However, what many neglect to cowl is the final word metrics of on-line paid channels that can information you all through your app promotion course of.

In this text, we are going to talk about the advertising and marketing metrics primarily based on the stage at which your app person is –


2. Acquisition

3. Activation

4. Retention



LET’S To begin with Get it What Versatile APP Promoting Is?

Mobile App Marketing is all about making the potential customers aware of your app in a method that they change into curious from the second they hear about your app, obtain and use it, and in the end, change into your loyal customers. Do you understand? As of 2019, almost 47% of small companies and startups have invested in proudly owning a cellular app. Also, about 35% of firms are planning to construct a cellular app within the close to future. This stated one couldn’t do without standing out with the assistance of an environment-friendly cellular app advertising and marketing technique.

Now that we’ve got mentioned in short the means of the phrases “mobile app marketing”, let’s transfer on to discussing the numerous metrics that the paid channels of app advertising and marketing have to supply.


This is the purpose the place the customers have encountered your app for the primary time. This could be due to all that you’ve got invested in app launch promotion, search engine marketing (Search Engine Optimization), and ASO (App Store Optimization).

Based in your app promotions, on-line opinions, and word-of-mouth promotions, your potential viewers will determine if the app is helpful for them or not.

Here are the important thing metrics that it is advisable to be conscious of –

Click-Through Rate (CTR) – This metric tells the odds of a person’s clicks in your app installs by way of touchdown pages and different areas on the web. Example – a Social Media advert hyperlink that directs the person to the app to obtain a hyperlink.

Traffic Source- This is a straightforward metric that tells you the supply from which the person clicked in your hyperlink and downloaded your app. It may help you strategize your advertising and marketing methods for the seed that brings in probably the most downloads.

Cost Per Mile (CPM) – Also referred to as Cost Per Thousand, it exhibits the variety of occasions the advert of your app was displayed at a location on the web. If you are working on adverts to Advertise App Downloads (which you must), you would need to pay a particular payment for every thousand impressions.

Analyzing the above metrics gives you insights into what advertising and marketing methods you must take as much as attain your targets.


Moving on to the acquisition stage, the customers are conversant in the existence of your app within the shops. This implies that the earlier app promotions have inspired the customers to think about downloading/putting in the app.

Here are the important thing metrics that it is advisable to be conscious of –

Demographics of Users- This is to grasp the demographics of the viewers your app appeals probably the most. Gathering info on their age, gender, buy behaviour, revenue, spending habits, and so forth. will assist you goal your app promotions higher.

Devices- This will inform you from what units are you receiving probably the most downloads – smartphones or tablets. This info will allow you to slender down your focusing on additional.

Cost per Download- This is the whole spendings on installations divided by the whole variety of app installations.

Plenty of downloads- This is the whole quantity of people that have put in your Mobile App Marketing . This will assist you set the additional course of communication with them.

By discovering out the above metrics, it is possible for you to to raised goal and direct your efforts to the extra worthwhile demographics and channels.


This is the purpose of the place your customers have begun to work together along with your app. There’s extra to creating a Mobile App Marketing profitable – not simply the downloads, the customers must work together with it as effectively. People are inclined to obtain many apps on their telephones, however, in actuality, there are only some apps that they use every day. After some time of downloading the app, 95% of your customers would possibly find themselves uninstalling the app simply after one use. To stop this from taking place, your app should keep its “WOW factor!”.

Here are the important thing metrics you have to be conscious of on this stage –

Onboarding Sequence- This metric will assist you to analyze the success fee on the activation stage. Based in your app’s calls for, it may be to create an account, making the primary buy, and so forth.

Activation Percentage- This is the proportion of people that have truly downloaded your app and have accomplished the onboarding course.

In case you see a drop within the metrics talked about above, it’s going to point out that despite the fact that the customers have downloaded the app, they don’t seem to be essentially utilizing it or have onboarded but. This will assist you strategize and possibly tweak the design or add any engaging incentive to encourage the person to take the specified motion.


This is after the person has accomplished the on-boarding sequence. In this stage, you observe the person’s behavior and learn how incessantly he makes use of Mobile App Marketing. Once you analyze the in-app person behavior, you possibly can additionally proceed to enhance its retention charges utilizing advertising and marketing reductions or modifications in its design.

Here are the important thing metrics you have to be conscious of on this stage –

Active Users- This metric helps you monitor the every day and month-to-month customers who’re opening the app every day.

Session Duration- This metric helps you discover out for the way lengthy a person is energetic per app session. This gives you a thought of when and at what level does the person exits the app.

Uninstall Rate- This gives you a transparent thought of how many individuals are uninstalling the app and after how a lot time.

This method, you possibly can have exact knowledge of the customers who will not be returning to your app. You can use these metrics to forestall future abandonments by executing thrilling incentives by way of push notifications and emails.


This is the purpose the place your app has change into a daily for the person. This stage is the clear indication that the person has used your app and have preferred what it has to supply. Now is the time to take the danger and encourage them to transform into your paying customers by way of premium subscription plans or options. It may be very possible that the customers who’ve arrived at this stage in all probability see the worth of paying a small quantity for one thing further.

Here are the important thing metrics you have to be conscious of on this stage –

Free to Paid Conversion Rate- This is the variety of free customers that transformed into paying customers.

Purchasing Time Frame- How a lot time did it take for the person to transform right into a paying person?

If the customers incessantly use your app, you possibly can contemplate politely nudging them into making in-app purchases. By analyzing the above metrics, yow will discover out at what level will the person be keen to pay an extra quantity.


If the person has made it this far to the referral stage, it signifies that they’re your loyal customers. These are those who’re more than likely to refer your app to others. This is the perfect second to supply them an incentive to encourage them to usher in extra new customers or write a optimistic evaluation in your app within the app retailer.

Here are the important thing metrics you have to be conscious of on this stage –

App Review- What’s a greater metric than experiencing a flood of optimistic opinions?

App Ratings- If your app is receiving a five-star score on the corresponding app retailer, it’s a clear signal that your app is reaching new heights!

Social Shares – This metric will assist you see the variety of occasions folks have beneficial or shared your app on social media.

The app with the utmost variety of rankings and optimistic opinions is the more than likely to be downloaded.


There are a number of advertising and marketing channels you could take up for selling your Mobile App Marketing – there are the paid instruments supplied by in style platforms like Google Ads, Facebook Ads, Twitter Ads, and extra. Then there are natural strategies like App Store Optimization, Search Engine Optimization, and Social Media Optimization. The excellent observation in your app shall be to have a mixture of each paid and natural strategies of on-line advertising and marketing. However, managing all these advertising and marketing modes could be actually messy. This is why you must contemplate hiring knowledgeable digital advertising and marketing companies like Digital99, which has separate groups for dealing with completely different spectrums of digital advertising and marketing!

Leave a Reply

Your email address will not be published. Required fields are marked *
You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>